Sakr Group at Gulfood 2025, Record Attendance and New Partnerships
Sakr Group Sets New Records at Gulfood 2025
Gulfood Dubai 2025 marked a defining moment for Sakr Group. Over five days at the world’s largest annual food and beverage trade show, our team of 42 representatives hosted more than 600 buyer meetings from 54 countries, our highest-ever attendance figure at a single exhibition.
The flagship Rotana and Bashayer brands drew strong interest from Gulf Cooperation Council retail buyers, while our industrial oils and fats lines attracted enquiry from manufacturers in Southeast Asia and West Africa. By the close of the show, Sakr Group had signed Letters of Intent with eight new regional distributors covering the UAE, Saudi Arabia, Malaysia, Nigeria, Senegal, and Morocco.
New Market Agreements
Four of the signed agreements represent entirely new geographies for Sakr Group’s branded portfolio. The Malaysian agreement opens the door to a rapidly growing halal market, one in which our **FSSC 22000** and **Halal** certifications are a direct competitive advantage.
“Gulfood is where we measure the health of our export pipeline. This year the pipeline is full. We leave Dubai with concrete partnerships that will convert to first orders within the quarter.”, Head of International Sales
What’s Next
Signed agreements will translate into first-shipment timelines across Q2 and Q3 2025. The Sakr export team will follow up with scheduled factory visits for all eight new partners between May and July.
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