A modest office. An immodest ambition.
El Riyada for International Trading opened its doors in Alexandria in 1985. Three employees. A rented office. And a conviction that Egypt could do more than consume — it could supply.
Those first years were built on foodstuff imports, on relationship by relationship, on learning what quality meant in a market that was beginning to demand it.
In 1989, a pivotal partnership formed: Sakr became the exclusive agent for Fonterra — then NZMP — supplying natural butter and dairy to Egypt. It was a handshake that would define the company for the next four decades.